JOLLIBEE Foods Corp. recently opened its first restaurant in Wales, marking the company’s sixth store in the United Kingdom.
The company said in a statement on Monday that the new restaurant is situated at the corner of Queen Street and Charles Street in Cardiff, the capital of Wales.
“Opening our first Jollibee in Wales is part of our continued commitment to expand across Europe and bring our delicious Chickenjoy to more people around the world,” Jollibee Chief Executive Officer Ernesto Tanmantiong said in the statement.
The Cardiff branch is housed in a two-story corner building “painted deep purple, with one side of the building showing a wall mural in line with the brand’s colorful new store design.”
“With people returning to restaurants and relishing face-to-face encounters, restaurants will provide great solace to make up for those special moments they may have missed during the lockdown,” said Dennis Flores, president of Jollibee Europe, Middle East, Asia, and Australia.
According to Jollibee, Wales is one of the four countries comprising the UK which has a $1.4-billion fried chicken market.
It added that the branch in Cardiff is part of the company’s goal to open 50 stores across the UK and Europe within five years.
Some of the products that will be offered in the Cardiff restaurant are Chickenjoy and new menu items such as Spicy Chicken Burger, Sriracha Chicken Loaded Fries, Chicken Wrap, and the summer-exclusive Peach and Mango Drink.
“With a growing culinary landscape and increased demand for new cuisines, we knew Cardiff had to be one of the tops in our list. We are keen to introduce our delicious menu to locals and welcome them into our cool new central location,” Jollibee Europe Business Head Adam Parkinson said.
Shares of Jollibee at the stock exchange dropped 2.22% or P4.40 to finish at P193.60 per share on Monday. — Revin Mikhael D. Ochave
