THE Department of Trade and Industry (DTI) and e-commerce site Shopee have entered a partnership to feature halal food sellers on the platform.
“This initiative aims to support micro, small, and medium enterprises (MSMEs) and make halal products accessible online for sellers and consumers,” Shopee said in a statement.
“It also helps Shopee’s goals to empower niche businesses to grow their online presence and broaden their market,” it added.
Under the partnership, Shopee will train potential sellers on selling on the e-commerce platform.
Shopee’s onboarding sessions will cover product listing guidelines, user interface navigation, and taking advantage of business insights generated from sales data.
“Our collaboration with the DTI to onboard halal food sellers aligns with our commitment to supporting MSMEs and providing diverse options for our users,” according to Vincent Lee, head of Shopee Philippines.
The DTI’s National Halal Strategy is counting on P230 billion in investment from the industry while generating 120,000 jobs over the next five years. The industry as defined in the plan encompasses halal-friendly travel and tourism, and halal fashion, pharmaceuticals and cosmetics.
The National Halal Strategy assumes a global halal ecosystem with a market value of $7.7 trillion by 2025. — Justine Irish D. Tabile
