Globally, the urgency to return to normalcy and recover from the ongoing pandemic has never been more critical. No longer are we plagued by extensive lockdowns, and with the resumption of economic activities, people are venturing out more frequently, a clear indicator that recovery is indeed under way.
In the Philippines, where mall-going has become a big part of our culture, these retail centers have evolved into an integral facet of daily life. The enduring popularity of malls stems from their ability to offer an immersive retail experience, encompassing fashion, dining, and entertainment, unmatched by other venues.
Despite facing challenges such as e-commerce competition, inflation, and economic turmoil, the retail sector has adeptly leveraged this evolving landscape as a competitive edge. This strategic maneuvering has resulted in consistent profitability, buoyed by the nation’s consumption-driven economy, as per the latest Collier Flash report.
Amid this dynamic environment, Ayala Malls, a pioneering force in Philippine shopping center development, continues to thrive as a lifestyle and cultural epicenter. As individuals rediscover the joys of physical shopping and dining, Ayala Malls has witnessed a resurgence in foot traffic and revenues, surpassing pre-pandemic levels, as reported to BusinessWorld.
Fresh and innovative offerings
So, what distinguishes Ayala Malls as a premier shopping destination? Renowned for embracing creativity and diversity, the mall has once again captivated its loyal patrons with fresh and innovative concepts. This allure keeps visitors returning time and again.
Ayala Malls reports a resurgence in physical luxury stores, with iconic brands like Gucci and Bottega Veneta reopening their boutiques in Greenbelt 4. Additionally, flagship boutiques of Tiffany & Co. and Cartier grace Greenbelt 5. The mall’s directory has also expanded to include international sports brands like Foot Locker, boasting the largest Southeast Asian branch, as well as Nike Rise and Adidas Brand Center at Glorietta, and Jordan Store at BGC. Ayala Malls has also introduced an expansion of the all-natural and organic store, Healthy Options, across various locations and unveiled new fine-dining options with Kiwami Food Hall and Helm restaurant.
A variety of entertainment experiences
Beyond retail, Ayala Malls offers live entertainment, with exciting events occurring every weekend. The mall has hosted prominent K-pop artists, including Itzy and NCT DoJaeJung, drawing thousands of fans to the Glorietta Activity Center. International performers like Phum Viphurit, The Valley, Eric Nam, and up-and-coming band TAN have enchanted audiences at the mall concert arena. Local acts have also been a highlight, with Filipino artists like Felip, Lola Amour, Dilaw, PlayerTwo, BGYO, Bini, among others, gracing the Ayala Malls A-Live series.
Capitalizing on the country’s sports and fitness culture, Ayala Malls has also seized opportunities to host major sports events, including the renowned basketball tournament, the PBA 3×3 Tournament, and the historic campaign of the Philippine Women’s National Football Team for the 2023 FIFA Women’s World Cup.
To promote a healthy lifestyle, the mall developer has introduced various fitness-related activities, including the installation of a pickleball court inside its premises at select locations. Fitness enthusiasts can also explore the bouldering gym at the Bouldering Hive, while centers like Surge Training and Anytime Fitness cater to diverse fitness needs.
Ayala Malls consistently offers activities for all, whether you seek solitude or bonding moments with loved ones. For family outings, dates, or gatherings with friends and colleagues, the arcade gaming company Timezone remains a popular choice, consistently attracting significant foot traffic within the malls.
Ayala Malls plans to expand Timezone branches at TriNoma and Fairview Terraces into the Philippines’ largest outlets, featuring 160 amusement games, the country’s first-ever Hologate Virtual Reality Arena, SpinZone mini bumper car park, billiards areas, bowling alleys, and Music Zone karaoke rooms.
For those seeking arts and culture, Ayala Malls remains a haven. From pop culture icons to Instagram-worthy arts and crafts, immersive and interactive museums such as Omniverse Museum, Craft Academy, Museum of Emotions, Food Wanderer, Rage Museum, and Dream Lab offer enriching experiences.
Enhancing the movie-going experience
Watching movies in cinemas, long cherished by Filipinos, is experiencing a renaissance. Ayala Malls Cinema enhances the movie-going experience by showcasing blockbuster favorites like Barbie, The Little Mermaid, Insidious, and the acclaimed film festival Cinemalaya, drawing substantial audiences back to theaters.
Two new Ayala Malls within the year
With a commitment to elevating the quality of life for all Filipinos, Ayala Malls plans to expand its reach by opening two additional malls in Makati and Cavite by the fourth quarter of the year. One Ayala will be a dynamic retail and dining destination situated in a world-class transit hub in Makati. Meanwhile, Ayala Malls Vermosa will emerge as Cavite’s go-to destination for retail, active lifestyle, and outdoor activities amid green spaces.
Ayala Malls remains dedicated to enriching cultures and lifestyles, ensuring that its patrons continue to experience boundless fun and enjoyment.
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