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The KG Mobility Tivoli, along with four other vehicles, will be introduced before the end of the year. — PHOTO FROM KGM PHILIPPINES

KG MOBILITY (or KGM), formerly known as SsangYong up until March this year, is now under the ambit of The Covenant Car Company, Inc. (TCCCI) in the Philippines. In a release, TCCCI announced its appointment as exclusive country distributor of the South Korean auto brand. Formalized in the middle of the Q3 2023, the distributorship deal also establishes KG Mobility Philippines (KGM PH).

“The establishment of KG Mobility Philippines is yet another testament to the ongoing partnership between the Philippines and South Korea. The Covenant Car Company, Inc. is very pleased to offer our discerning Filipino car buyers these innovative, safe, and modern automobiles from KG Mobility. We are optimistic that the local motoring public will respond positively to our portfolio of product offerings, and we are likewise eager to grow KGM PH into a household name for expertly crafted, reliable, Korean-made automobiles,” said TCCCI Chairman Amb. Jose L. Cuisia, Jr.

KG Mobility is backed by nearly 70 years of expertise in SUV manufacturing and production, dating back to 1954. TCCCI said in a release that “the brand has carved out a reputation for being a premier Korean SUV manufacturer and specialist, and one of the main pillars of the Korean automotive industry.” Around the world, KG Mobility exports its lineup through about 1,500 outlets in 126 countries.

Joined KG Mobility Korea Executive Managing Director Ki Young Hwang, “Products from Korea, including automobiles, are recognized around the world for their outstanding build quality, aesthetic refinement, and for being curated with expert oversight — merits which we are sure will endear Filipinos toward KG Mobility Philippines’ appealing lineup of vehicles.”

He added, “We look with anticipation toward the growth and development of KG Mobility Philippines. With our partners from TCCCI, the Filipino motoring public can expect a captivating lineup of new-generation KG Mobility SUVs and pickup trucks, while providing reliable, customer-oriented after-sales and technical support for a worry-free ownership experience.”

By the end of the year, KG Mobility is set to offer five new products in the Philippines: the Tivoli Crossover SUV, the Tivoli Grand SUV, the Torres SUV, the Rexton midsize SUV; and the Musso Grand Pickup.

The first order of business, said KGM PH, will be to establish a national dealer network that “is designed to provide sales and after-sales support to clients across the archipelago.” Vehicles will be available for retail and service at select KGM PH dealers by the last quarter of 2023. The official brand launch has been slated for the Q1 next year; by the end of 2024, TCCCI forecasts a total of 12 nationwide dealerships.

TCCCI said that customers “will have easy access to KG Mobility Solutions after-sales support via a string of KGM PH-accredited and authorized service outlets.” KG Mobility Solutions promises one-hour service for periodic vehicle maintenance, home vehicle servicing packages, five-year/100,000-km vehicle warranty, and 24/7 emergency roadside assistance via the KGM PH customer support hotline.

KGM PH “will make itself more visible to Filipinos with the implementation of engaging pop-up concept road shows in leading business and lifestyle hubs in NCR, where bulk of the brand’s target market has been identified.” More of these will be held next year.

For more information and updates, visit the KGM PH’s social media accounts: KGMobilityPhilippines on Facebook, and @KGMobilityPhilippines on Instagram.

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