AGRICULTURAL sciences company FMC Corp. on Tuesday said it is the first in the Philippine agricultural industry to introduce an augmented reality (AR) game designed to promote product stewardship among farmers.

 “The FMC AR game is a new addition to FMC Philippines’ FMC on Wheels initiative, a multi-purpose vehicle that brings training and crop advisory services right to the doorsteps of farmers,” FMC said in an e-mailed statement.

The game allows players to take on the persona of a farmer, allowing them to choose the appropriate personal protective equipment for a range of FMC products while offering guidance on how to use them correctly and the recommended dosage.

“The gamer can also learn about harmful insects and combat the pests in a game to win small prizes,” FMC said.

Veronica Tiburcio, FMC Philippines country manager, said FMC on Wheels is a unique learning platform that reaches farmers for crop protection solutions treated with the company’s technology.

“The addition of the AR game is a differentiated value-add that not only allows us to deepen our engagement with farmers, but to share product knowledge while encouraging good agricultural practices,” she added.

FMC said the project travels to rural areas, where it gathers farmers for a mini crop exhibition showcasing both untreated and FMC-treated crops.

It also provides educational talks on agricultural practices and showcases FMC products, all in a single vehicle, the company noted.

Since the project’s launch in 2022, it has reached over 15,000 Filipino farmers, according to FMC. — Miguel Hanz L. Antivola

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